will be testing the ad supported music waters this March with punk band Pennywise. Fans ordain be able to go to the MySpace profile of an mobile indie music distributor and after adding them as a friend be able to transfer the entire album for free.
Pennywise normally sells between 60,000 and 100,000 albums and MySpace expects at least that many will act part in the promotion. "This happens in a measure when the record industry has such a black eye," Josh Brooks. VP of Marketing for MySpace told. "It's a nice opportunity and a way to get your music out there."
For Textango its about building mark awareness. According to the affiliate's CEO Shawn Dornian. "The overarching sprit is its breaking new barriers doing new models and going against the status quo which are all things we rest for".
MySpace could become the giant in the ad supported bet but it is far from the first or most innovative. Ad supported is struggling for traction but just a few days ago the RCRD LBL with remove mp3's from decide artists supported by advertisers desire Nikon.
And has licensed 200,000 tracks and recorded more than 700,000 mp3 downloads. In addition to traditional show ads across We7 com their copy also grafts ads onto the front of music tracks and albums based on a consumer's demographics such as location age gender and could be extended to preferences. This allows advertisers to engage consumers ‘off web’ as they listen to the ad-embedded downloads. SonyEricsson. CaféDirect and Michael Moore’s latest film. ‘Sicko’ are all running campaigns on We7.
We've just been discussing this 'new models' thing over at http://newmusicstrategies com. What's been really interesting for me is the conviction with which different populate have been claiming that different methodologies are THE new copy...
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